First of all what is exact searches everyone is talking about? It is the amount of searches people do for your exact matching keywords per month. The number however is no 100% accurate. For example if your domain keywords said to be receiving 100,000 exact searches per month – that does not mean you will get 100,000 visitors if you will obtain top google position.

Why? 1) because not 100% of those who are searching for it will end up clicking on YOUR link in google search results. 2) numbers can vary a little bit(sometimes more then a little bit). 3) there are local and global search volume, so you need to know how to check it and what all those numbers mean.

So how do we find what our domain is performing? I will take an example of one of my domain names to show you. MensJewelry.com

Now let’s see how many exact searches does this keywords get per month, based on the previous months numbers.

So what do we see here. First of all we selected EXACT in the “match type” drop down menu. Then we sort the column by Local Search and select “All Countries and Territories” + English language.

Now we can see that global volume of searches for February was:

a) 450,000 for “men’s jewelry” keyword and 301,000 for [mens jewelry] keyword. that’s nice to know.

b) monthly global average is 550,000 and 368,000 for domains. That is if you take all searches for the last 12 months and divide them by 12. We can think that since 450,000 in February lower then average 550,000 – then probably searches go up and down. Can they get higher when there is holidays? Of course they can. Seems logically to me.

Now let’s try and see how many searches United States users provide from this global total amount. Let’s switch country to “United States” and have a look.

Now we can see that users that are searching [men's jewelry] are pretty much all coming from United States as global 450,000 and United States 450,000 searches do match. On an interesting note there is less people searching for [mens jewelry] in USA then they do worldwide. Perhaps more people are searching worldwide because they can’t spell the word right. As it is one of the frequent mistakes from non native speakers to write [mens] instead of [men's].

Another good thing for us is that men’s jewelry and mens jewelry results in google are practically identical, which means google understand that there is no domain names with ‘ in them and is matching [men's jewelry] search with a mensjewelry result.

So we are looking at 676,000 United States exact searches in February here.

In the next article I will explain my theory of exact match searches importance for commerce domain names with some real examples and will tell you how I appraise domain names when I purchase them from direct owners.

Feel free to comment. Have a nice day.

I wish new owner good luck with it, I consider it a good investment. As it is a popular jewelry product, fees from referral sales are pretty high and it is a decent search volume as well.

I was surprised mensjewelry.com didn’t sell at it’s low xxx,xxx reserve though. Since it’s ~1,000,000 combined exact search volume for [men's jewelry] and [mens jewelry]. That’s a lot. And it converts really well even with the low amount of traffic it is getting now, since SEO didn’t pump in it yet.

The one thing is a fact. People are starting to pay high money for domains that can earn money(besides stupid parking type-ins).

So what I come up with is this. Post a comment under this thread including the subject that you are interested in. And I will group them up in videos and will give you answers based on my expertise.

Sounds good? Fair offer for you, free advices are never bad.

That doesn’t mean that videos are not coming though. I will try to get new video up and running soon. Have few important things to share.

Stay tuned.

What is the meaning of domain development? I am sharing my thoughts on what development really is and what you need to avoid when you start thinking about domain development. Don’t forget to follow me on twitter!

Today you will hear my opinion on International domain names(IDNs). More appraisal tips are coming later this week I think. Purchased HardDrives.com yesterday.

Today I decided to share my opinion on 10k+ sales from Traffic Amsterdam. Probably nothing fresh and new for the crowd. More reviews coming soon in next videos on names, don’t miss them! And don’t be shy to comment.

Today I will explain few things about my appraisal methods. Talking about my 4 grades of appraisals on domain names. 1) exact searches(both local and global) and value ratios, 2) size of domain(amount of keywords), 3) brandability and 4) extension. More information coming soon in next videos on names, don’t miss them! And don’t be shy to comment.

Hello! Finally I decided to create a video blog and spread the word to the world. In this video I will talk about myself. Part of that will include my name, family and work experience. I also reveal a little bit information about what’s coming next. Enjoy names video blog and feel free to comment!